Trimble
Visualizing Urgency: Insight Tech Conference Pricing Campaign
Project Detail
Trimble Insight 2025 Tech Conference
Social Media Campaign
Role
Graphic Designer
Social Media Content Creator
Duration
July 2025
(2 days)
Tools
Illustrator
Brief
Design social media post notifying users that there was limited time left to secure regular Insight Tech Conference pricing. This piece emphasized urgency, encouraging users to act quickly and secure $250 off before prices increased.
Overview
The project addressed the challenge of designing a graphic that balanced urgency with professionalism, aligning with Trimble’s event branding while standing out on social media. The goal was to catch attention, highlight the pricing change, and drive registrations.
Solution
I developed a bold, attention-grabbing social media graphic that clearly highlighted the pricing difference and deadline. I also Incorporated brand colors, simplified iconography, and a strong call-to-action while streamlining font styles and layouts for clarity.
Research
Target Audience
Shippers, Carriers, Logistics Managers, Supply Chain Planners, and Transportation Tech Professionals
Professionals and decision-makers interested in attending Trimble Insight Tech Conference who need a clear, compelling reason to act before the deadline.
User needs
Easy access to pricing information
Clear deadline reminders before price increase
Reliable and professional communication style
User goals
Secure lower registration pricing before deadline
Avoid paying higher fees later
User frustrations
Missed deadlines due to unclear reminders
Overly complex graphics that distract from the main message
Emphasize urgency of the
registration deadline
Use bold, urgent headline (“LAST
CHANCE”) and deadline
date prominently
Need & Solution
Present clear pricing comparison
($1,525 vs. $1,775)
Display pricing side-by-side in clean
comparison boxes with color contrast
Goal
Communicate in a way that aligns with
Trimble’s professional branding
Use simplify fonts, flatten icons, and
add direct call-to-action to
secure tickets now
Increase registrations for Trimble Insight Tech Conference by effectively communicating urgency and price changes through a clear, visually engaging social media campaign
Design
Design System
Theme
Where Technology Meets the Road
Font
Color
Hero colors
Secondary colors
Tone of Voice
Bold
Professional
Urgent
Informative
Design Ideas
Procreate
Exploration of 4 initial draft concepts, testing carousel vs. single-post formats, varied iconography, and typography treatments to find the best way to convey urgency
I began by sketching four initial concepts that explored arrows, megaphones, graphs, and people icons to visually convey urgency.
I considered both direct visual metaphors (arrows rising, countdowns) and brand-consistent iconography (using event icons from the Insight graphics library).
While making drafts, I kept the goal in mind to emphasize “time running out” while keeping pricing as the focal point.
In total, I came up with 4 social media concepts (2 carousel posts and 2 single posts). My manager selected the 2 designs on the top for further development
First Draft (Carousel Ver.)
Illustrator
Trimble Insight Tech Conference 2025 1st Social Post Draft
Inconsistent typography
Too many font variations, which reduced consistency and polish.
Off-brand graphics
Arrow and bar graph felt chunky and mismatched against Trimble’s flat branding.
Lack of visual hierarchy
Floating elements (dollar sign & ticket icon) lacked grounding and structure.
Unnecessary headline
The word “Attention” felt redundant and cluttered the design.
Final Version
Illustrator
Trimble Insight Tech Conference 2025 Price Notice SoMe
Streamlined & clear
Shifted from a multi-slide carousel to a single, bold post with consistent typography and structured alignment for maximum clarity.
On brand & polished
Applied Trimble’s brand guidelines more strictly by consistent colors and limited fonts. Streamlined the design into a single, bold post and replaced the chunky arrow/graph with a clean, pricing-focused layout.
Urgent & Action-Oriented
Emphasized “LAST CHANCE” with bold typography, color-coded pricing (green = savings, orange = increase), and a clear deadline to drive immediate action.
Discovered
Urgency-driven campaigns work best when the design is simplified. I discovered that too many competing visuals can reduce clarity.
Learned
Font consistency, flat branding, and clear pricing hierarchy created a stronger visual impact than overly complex graphics.
Takeaway
Iterative design and feedback collaboration can transform an early draft into a bold, brand-aligned post that captures urgency and drives action.